Leveraging Social Media During the Expo
Boost your brand visibility and engagement with these social media strategies for Austin Marathon exhibitors.
Boost your brand visibility and engagement with these social media strategies for Austin Marathon exhibitors.
Build Anticipation Before the Event
Post about your booth, giveaways, and special offers in the weeks leading up to the expo. Use event hashtags like #AustinMarathon and #ATXExpo to reach a wider audience.
Go Live During the Expo
Use Instagram Stories, Facebook Live, or TikTok to show real-time updates from your booth. Behind-the-scenes content performs exceptionally well and creates FOMO for attendees who haven't visited yet.
Encourage User-Generated Content
Create a photo-worthy moment at your booth and encourage attendees to tag you. Offer a small incentive — like entry into a giveaway — for sharing their experience.
Engage With the Community
Don't just broadcast — interact. Respond to comments, share other exhibitors' posts, and engage with attendees who mention the event. Social media is a two-way conversation.
Measure Your Impact
Track mentions, engagement rates, and follower growth during and after the expo. Use these metrics to refine your social media strategy for future events.
More exhibitor resources
Browse tips, guides, and deadlines in the resource center.