YOU'RE INVITED!
We can't wait for you to join us! Exhibitor Opportunities at the Health & Fitness Expo & Finish Line Festival!
Activations, Shopping, Demos & Samples
Health & Fitness Expo
The Austin Marathon Expo marks the official start of the Running Social Event of the Year and sets the stage for an unforgettable Austin-style weekend. Hosted at the centrally located Palmer Events Center, the expo kicks off the festivities. On Sunday, following the excitement of the expo, the Austin Marathon, Half Marathon, and 5K will take over the city, filling the streets with more than 30,000 registered participants and over 100,000 enthusiastic spectators.
Expo Space
70,000
sqft event space with 20,000+ sqft of exhibitor space
Hours
2 Days · 17 hrs
Participants spend 1–2 hours at the expo on average
In Attendance
80,000+
Average group size per participant is 3.4
Sales
$135
Average spend on-site at the Health & Fitness Expo
Expo Information
Exhibitor booths are available at the 2-day Health & Fitness Expo taking place on both Friday and Saturday!
Expo Dates
Friday, February 12, 2027
Expo / Packet Pickup, open to the public
11:00 a.m. – 7:00 p.m.
Saturday, February 13, 2027
Expo / Packet Pickup, open to the public
9:00 a.m. – 6:00 p.m.
Booth Includes
Each 10'×10' booth includes one 6' skirted table, two chairs, pipe and drape, wastebasket, and an identification sign.
Extra Exhibitor Perks
- ✓Team Creation with unlimited $10 off codes for participants
- ✓Exhibitor Lounge at Expo
- ✓A one-of-a-kind Exhibitor Portal
Expo Location
Palmer Events Center
900 Barton Springs Road
Austin, Texas 78704
Demographics
By Location
In 2026, participants traveled from around the world, including all 50 states and 50 countries — including Mexico, Canada, and Guatemala.
Top 5 States
Top 5 Major Cities
By Age & Gender
54%+
of participants are in the prime demographic known for strong spending power.
25%
The largest single group, representing 25% of all runners — growing 1.2% year over year.
Our audience is young, active, and growing fast — a community that's ready to engage.
Expo Pricing
Booth Tiers & Deadlines
Early
May 1 – Aug 31, 2026
Regular
Sep 1 – Nov 30, 2026
Late
Dec 1, 2026 – Feb 1, 2027
| Booth Size | Early | Regular | Late |
|---|---|---|---|
| 8'×10' | $1,299 | $1,399 | $1,599 |
| 10'×10' | $1,499 | $1,599 | $1,799 |
| 10'×10' Corner | $1,699 | $1,899 | Unavailable |
| 10'×20' | $2,599 | $2,799 | $3,099 |
| 10'×20' Corner | $2,899 | $3,199 | Unavailable |
| 20'×20' | $4,399 | $4,899 | $5,399 |
The pricing referenced above applies to inline booth spaces. Additional charges apply for premium placements, including end cap and island (standalone) booths. 8'×10' and corner spaces are limited in quantity and will be assigned on a first-come, first-served basis. Custom footprint spaces, as well as any layouts larger than 20'×20', are available upon request and will be quoted at custom rates based on configuration and placement.
Activations & Expo Booth Elevation
Our Expo creates an immersive environment ideal for brand showcasing and activation. The electric pre-race atmosphere is the perfect backdrop to bring your brand to life, turning a standard interaction into a meaningful, high-impact moment that resonates long after race day.
2026 Expo Highlight Video
Limited to 8
Expo Plus Package
Available until December 31, 2026. Purchase includes:
- Mention as a featured exhibitor on the official Austin Marathon Expo webpage
- Brand callout or offer inclusion in 1 official pre-race expo email to registered participants
- For 10'×10' Booths: Receive a 50% OFF race registration code (up to $140 value)
- For 10'×20' Booths or Larger: Receive a 100% OFF race registration code (up to $279 value)
$500
Finish Line Festival
A limited number of tent spaces are available at the Finish Line Festival on Sunday, February 14!
Finish Line Date
Sunday, February 14, 2027
Finish Line Festival, open to the public
7:00 a.m. – 2:00 p.m.
Finish Line Tent
Professional tent provided at the finish line. No pop-up tents allowed.
Finish Line Location
Congress Ave. between 5th & 10th Streets
Downtown Austin, TX
Finish Line Prices
Early
May – Aug
Regular
Sep – Nov
Late
Dec – Feb
| Booth Size | Early | Regular | Late |
|---|---|---|---|
| 10'×10' | $1,499 | $1,599 | $1,799 |
| 10'×20' | $2,599 | $2,799 | $3,099 |
| 20'×20' | $4,399 | $4,899 | $5,399 |